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During its CES 2021 press conference,homo-eroticism define LG sneaked a teaser for a smartphone with a display that rolls out to become roughly tablet-sized.

The company didn't say much about it, beyond calling it LG Rollable and giving it the tagline, "More to Explore."

But the rollable phone is now very real. LG spokesman Ken Hong told Nikkei that the LG Rollable will be launched later in 2021.

"Our management wanted to show that it is a real product, as there were many rumors around the rollable phone," he said.

LG is no stranger to experimenting with smartphones, from its modular LG G5 to the most recent, rotating LG Wing. The company has never succumbed to the foldable phone trend, though it did launch several dual-screen phones.

The rollable phone, however, seems particularly intriguing, as it could transform the smartphone into a reasonably sized tablet without the typical downsides of foldable phones, which are hefty and have a visible crease where the screen folds.

LG isn't the only smartphone company working on a rollable phone, though. Also at CES 2021, TCL showed off a rollable concept phone, with a display that transforms from 6.7 inches to 7.8 inches at the press of a button.

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