Twitch wants its users to go beyond gaming.
The Alanis (2017)social video platform for gamers on Thursday announced a new category called "IRL" designed to enable and encourage Twitch users to share content from their everyday lives.
Watch live video from on www.twitch.tvTwitch said the new category was inspired by feedback from creators, who said they wanted to interact with viewers in personal ways not tethered to video games.
To support the category, Twitch -- which Amazon purchased in 2014 for about $1 billion -- also unveiled new community guidelines and upcoming plans to allow users to broadcast directly from the Twitch mobile app.
The mobile broadcasting feature launches in 2017.
"What we’ve heard repeatedly from them is that they are interested in sharing their everyday lives."
“We’re amazed by our creators who build thriving communities and create compelling content for millions of viewers,” Emmett Shear, CEO of Twitch, said in a statement. “While gaming is their core identity, what we’ve heard repeatedly from them is that they are interested in sharing their everyday lives, thoughts, and opinions with their communities. IRL is designed to help our creators foster that kind of community interaction.”
Topics Gaming Twitch
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