Apple is Australiaall about getting Gen Z away from the food court and Starbucks counter and plugged into its stores.
SEE ALSO: Apple launches global in-store education programIn an interview with CBS earlier this week, Angela Ahrendts, the senior vice president of retail, explained how she wants young Apple fans to say, "Meet me at Apple," instead of hanging out elsewhere, sipping on unicorn frappaccinos.
"A lot of the big online guys have said they’re opening stores. Amazon’s investing in stores. Google’s investing in stores. ... Starbucks figured it out, you know? Being a gathering place. ‘Meet me at Starbucks,”’ Ahrendts said. “I’ve told the teams, ‘I’ll know we’ve done a really, really great job if the next generation, if Gen Z says, 'Meet me at Apple. Did you see what’s going on at Apple today?’”
To get those young consumers, the redesigned stores are starting to serve as more than just a computer shop, but a gathering place. In San Francisco, the "Genius Bar" has become the "Genius Grove," lined with plants and designed with open meeting spaces (with access to chargers) to become more of a hangout spot.
Angela Ahrendts is the the senior vice president of retail and online stores at Apple. She's all about making the stores a hangout spot. Credit: Leon Neal/Getty Images That's the direction Apple is going with its stores.
"This is the largest product that Apple produces," Ahrendts told CBS. "So if you think of it, the hardware, which is the architecture of the store. The software is what happens in the store..."
One of those software upgrades at 500 stores around the world is the newly announced "Today at Apple" educational program. That means free workshops, classes and even performances.
Basically, Apple wants you to spend all your free time at its stores, no matter if you are Gen Z, Y or X.
(Editor: {typename type="name"/})
Asus VivoWatch 6 AERO measures blood pressure and ECG
Credit card information of Delta and Sears customers has been hacked
A Captain America 'Infinity War' poster ruined my team's productivity
Girl Scouts partners with LinkedIn to connect alums for the first time ever
Amazon Pet Day: All the best deals
Shop the Google Pixel Pro 9 for $200 off at Amazon
SAVE $200:As of April 28, shop the Google Pixel 9 Pro for $799. That takes $200 off of its usual $99
...[Details]
Twitter renews weekly streaming deal with Major League Baseball
Twitter will live-stream weekly Major League Baseball games this upcoming season, renewing a partner
...[Details]
Saudi Arabia's first permanent cinema to be opened by AMC
Saudi Arabia's first permanent cinema is coming.Following the country's recent lifting of a 35-year-
...[Details]
20 years later, 'Roseanne' still pushes the LGBTQ community forward
If you were a queer kid growing up in the '90s, there was one place you could turn to for support --
...[Details]
Google Pixel Buds Pro 2: $40 off at Amazon
SAVE 17%:As of May 9, you can get the Google Pixel Buds Pro 2 for $189, down from $229, at Amazon. T
...[Details]
Thousands of black holes are lurking near the center of our galaxy
The heart of the Milky Way is stacked with black holes. According to a new study published this week
...[Details]
Tech execs call for gun control after YouTube shooting
Major tech executives from the likes of Twitter and Uber have called for gun control following a sho
...[Details]
Delightful Japanese mascot has its own special use for the baggage claim
Wacky mascots need to travel too. The Mysterious Fish, mascot of Japanese baseball team, the Chiba L
...[Details]
The Jaundiced Eyeball
...[Details]
Facebook updates Terms of Service, promises not to collect new data
Facebook is developing a new privacy and data policy it wants you to agree to. And in a twist, it's
...[Details]
Boeing's new VR simulator immerses astronauts in space training
Snapchat finally launches its iPhone X
接受PR>=1、BR>=1，流量相当，内容相关类链接。