【2021 Archives】

What does a dream smell like021 Archives The promise of distant worlds? A hairline that defies time and space? Or, perhaps, something more terrestrial — a magical underground tunnel, whisking you away to destinations heretofore only envisioned one sunny afternoon daydream?

And, if you could ever pin that most elusive of scents down, package, and sell it, how much would it cost? Thankfully, we need wonder no more, as a group of enterprising individuals is now offering an Elon Musk-based air freshener for the very attainable price of $6.90.

Dubbed, yes, Elon's Musk, the product bills itself as "the perfect gift for any Tesla fan," and is sure to turn a few unscented heads.

"The original Elon's Musk air freshener, with our own specially designed musk scent," intones the site's ad copy, as if channeling some Musk fanboy Siren call. "High notes of Tesla leather, and low notes of rocket fuel."

Leather and rocket fuel. Say it with me. Leather and rocket fuel.

But how did these visionaries arrive at this exact blend of manliness and daring do? Did they, possibly late one night, swab the unsuspecting billionaire are he distractingly gazed skyward? Or maybe they took a different approach, somehow reverse engineering the scent from the mogul's tweets?

The answer, it turns out, is much more prosaic: they guessed.

"We've never actually smelt him, but we imagine it's something like this air freshener," reads the company's FAQ page. "We genuinely put a lot of time into this. It's the closest thing to Musk we could imagine."

And while Musk diehards may be disappointed that this product is not the result of rigorous, science-based tests (and subsequent failures), we are not bothered in the slightest. Because smells, like dreams, are ephemeral — the harder you try to hold on, the more they slip away.

But hey, I guess that's why Elon's Musk is available in packs of three.

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