YouTube has its faults,About but it's also one of the few brands that stepped up swiftly with a tangible response to widespread protests against police brutality.
On Friday, the company tweeted a pledge to donate $1 million "in support of efforts to address social injustice." It was a vague promise at the time, motivated by what the company described as a desire to "stand in solidarity against racism and violence."
This Tweet is currently unavailable. It might be loading or has been removed.
More clarity came on Sunday in the form of a brief YouTube post, bearing the title "Stand Against Racial Injustice." The video is basically the same as a Nike ad that ran in response to the protests – just white text on a black background, set to soft piano music – but it reveals the beneficiary of YouTube's donation pledge as the Center for Policing Equity.
It's a non-profit research center that embraces the idea of using "data science for justice." The website describes the Center's staff as "research scientists, race and equity experts, data virtuosos, and community trainers" who use "data as tools to build more fair and just systems."
It looks like much of the work they do takes the form of consulting with police departments and using their data science wizardry to improve local policing efforts, with a particular eye toward reform and eliminating racial biases. The idea of using data science to improve police effectiveness isn't new (and has faced criticism in the past), but this non-profit seems to have the right philosophical approach, at least.
SEE ALSO: How a remix of 'This is America' became a TikTok anthem for protesting police brutalityAnd hey. Look. It's something. There's been a lot of empty, nothing statements around the protests from brands that were seemingly looking for an easy PR win. Whether or not you think YouTube is partnering with the right organization, this is at least a tangible action aimed at improving the world.
That's the kind of behavior we should be applauding, and trying to emulate. There are plenty of ways we can all do our part to help during this difficult moment.
(Editor: {typename type="name"/})
A Liberal Comity Show
UberEats is going global, expanding into 22 more countries
Jeff Bezos slammed by 85 groups for selling facial
Clinton was interrupted constantly by Trump and shimmied her way through it all
A very special Trump supporter, a happy anniversary for workers
Michelle García ,September 14, 2018 Border
...[Details]
Is Trump toast? Clinton scores a huge victory in the first debate.
It's almost hard to remember at the time of writing -- two hours later -- but before the first presi
...[Details]
'Fortnite' vulnerability put millions of accounts at risk
It turns out that for the millions of people playing Fortnite, there was more than just a Victory Ro
...[Details]
Shoving fight breaks out at first presidential debate
Debates are supposed to be civilized affairs, but that doesn't always apply to their audiences.Durin
...[Details]
Brendan C. Byrne ,June 26, 2017 Waiting fo
...[Details]
British Twitter explains what it means to be British with hilarious hashtag
Oh to be British. The land that gave us Shakespeare has become as well-known for its quirky inhabita
...[Details]
'Ghostbusters' sequel coming in 2020, watch the spine
Back in the '80s, everybody knew who to call.Then, for far too long -- a quarter of a century, in fa
...[Details]
Etsy proposes 3 ways to improve the gig economy in new report
Etsy has been thinking hard about the gig economy. The online marketplace for handmade goods knows i
...[Details]
Jason Linkins ,July 21, 2017 Spicer, Racke
...[Details]
#UnlikelyDebateGuests highlights people we only wish could be at the presidential debate
Get ready for the debate night of your dreams.As the first presidential debate of the 2016 election
...[Details]
接受PR>=1、BR>=1，流量相当，内容相关类链接。
