【Gary Eberhart Archives】

Chill everyone. Just chill. No,Gary Eberhart Archives the $999 iPhone X is not too expensive. Nor is it out of the reach of the average American. In fact, it's a great deal! Some serious bang for your buck. And when you sit down and really think about it, it'd practically be bad for your wallet notto buy it.

How do I know this to be an undeniable truth of this modern age? It's simple: Apple CEO Tim Cook told me. Well, he told us, but it felt like he was talking directly to me.

Speaking on Good Morning America, the man who brought us the Apple Pencil case went to great lengths to techsplain to all us backward-thinking Luddites the Helvetica Neue writing on the wall.

"Well it's a value price, actually, for the technology that you're getting," noted Cook while fighting back a smirk. "And as it turns out you know most people are now paying for phones over long periods of time, and so very few people will pay the price tag of the phone initially."

Ah yes, the old "24 easy payments" argument. So empowering.

But he didn't stop there. No, Cook went further, emphasizing that giving Apple an expensive piece of tech that you presumably own and have paid for makes the X an even better deal. Or something.

"Also, most people actually trade in their current phone, and so that reduces the price further," opined the Great And Wise One. "And some carriers even through in, ya know, subsidies and discounts."

This Tweet is currently unavailable. It might be loading or has been removed.

Oh yeah, I almost forgot about all the sweet subsidies and discounts that certainly come with zero contractual strings attached! Thanks Tim!

Heck, maybe the iPhone X isa great deal. After all, it will totally scan your face. That's pretty neat and no cause for concern. And so what if fast charging costs extra?

OK, Tim, you've sold me. Let me just rustle up my $999 and... oh, what's that you say? AppleCare+ is going to set me back another $199. Hmm, well, sure, I guess I have to protect my investment. And it's not like I live in the United Kingdom, where the 256GB model will actually cost $1,529 even without AppleCare (+ or otherwise).

This, actually, is starting to make more and more sense for me financially. Let me just toss my iPhone 6S in the trash and start my new, value price-driven life. Tim, I'm totally happy to wait until 2018 to personally benefit from your unbiased take on how the iPhone X isn't that expensive after all.

Thank you for sharing this Truth with us — it's one I will cherish well into 2019 as I continue to make monthly payments on my totally affordable smartphone.

(Editor: {typename type="name"/})